Known for its luxury products, international famous designer brand Gucci has teamed up with Safilo to launch a whole new line of eco-sustainable eye gear. Not only this, the duo is taking it to another level by announcing a new packaging especially designed for this eco-friendly line. The eyewear catalog too, will be made out of FSC-certified paper. As of now, Gucci and Safilo will launch the four new models in August 2011.
Gucci eyewear, made of improved acetate, outlives the traditional acetate-based optical frames having a much higher percentage of eco-friendly materials. The new acetate in fact is specially designed for Gucci in two colors giving consumers a choice between red/green backgrounds, quite in sync with Gucci"s iconic color combination.
The bio based Gucci sunglasses are made from a castor-seed material to step up the eco-quotient in its own right. These sunglasses though plastic-based outperformed the others by their natural origins helping cut down CO2 emissions in the production stage itself.
Some critics have questioned the manner in which Gucci has gone about introducing this product.style and fashion tipswomen fashion designersvintage sty
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