"The woman who smokes Yves Saint Laurent cigarettes is more attractive than one who smokes another brand or doesn"t smoke at all," claims the fashion house.
Yves Saint Laurent is taking its conception of "Le Smoking" seriously""and perhaps a tad too literally. When the French fashion house isn"t employing African artisans to cobble purses together from recycled plastic bags and fair-trade cotton, it"s also lending its moniker to a line of cigarettes. So much for social responsibility. Marketed to women in Asia and Russia, the smokes come in minimalist black boxes with gold foil. You don"t have to pony up for prestige pricing, either: Online retailers hawk the cancer sticks, which have been around since 1989, for up to $44 per 200-cigarette pack.
We don"t have to tell you about the dangers of tobacco, the gaucheness of nicotine-stained teeth, or the idiocy of self-induced lung cancer and heart disease. You"re far too sophisticated not to know. For the less-informed, however, YSL offers a Faustian deal.style and fashion tipswomen fashion designersvintage sty
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